BRANDING PORTFOLIO

Brands that look as established as the businesses behind them.

From new businesses finding their identity to established companies ready for a refresh, we create brands that build recognition, communicate credibility, and make the right first impression.

FEATURED IDENTITIES

See what a fresh perspective can change.

Every business has its own story, challenges, and goals. We start by looking at what makes each one different, then use those insights to create a brand identity that feels like the right fit.

Here’s how that thinking shaped three very different brands.

BRAND REFRESH

Target Office Products

THE CHALLENGE
After 30 years in business, the company’s visual identity no longer reflected the trusted, service-driven partner it had become.

THE FRESH PERSPECTIVE
The goal wasn’t to reinvent a familiar brand, but to modernize it without losing the recognition it had earned.

THE RESULT
An updated look that feels both familiar and fresh, with a cohesive visual identity that better reflects the business today.

Logo Suite

Color & Type

In Use

BRAND IDENTITY

My Golden Adventures

THE CHALLENGE
Create a distinctive identity for a travel brand that celebrates adventure, connection, and new experiences while appealing to an older audience.

THE FRESH PERSPECTIVE
The focus wasn’t on age, but on the adventures still ahead. We blended nostalgic travel influences, playful typography, and tropical colors to capture that spirit.

THE RESULT
A vibrant, versatile identity that feels welcoming and full of possibility, with a recognizable look across printed materials, apparel, and more.

Logo Suite

Color & Type

In Use

BRAND REFRESH

FreeBird Ceremonies

THE CHALLENGE
An Orlando wedding officiant needed a brand with as much personality and warmth as the ceremonies she creates.

THE FRESH PERSPECTIVE
We drew inspiration from the pelican in her original logo, reimagining it in a playful new way to reflect the warmth and joy of her ceremonies.

THE RESULT
A distinctive, welcoming brand that captures her personality and stands apart in a crowded wedding market.